If you scroll down, you’ll find 8 easy principles that highlight some crucial things to think about when designing the IA of a website. So what do we really mean by information architecture (IA)? I’ll begin by explaining, in simple terms, what it means. As you’ll soon discover, there is a lot to think about. The job of an information architect is to maintain a competitive advantage by making sure things are where they should be, and believe me, it’s not always easy. In short, we don’t have much patience when it comes to bad user experience.Īs a result, near perfection has become a must to survive in the competitive tech environment.
And what happens if we don’t find it? We give up within a few seconds and move on. It’s usually the result of extensive user research and testing. And when we find it easily, it’s generally no coincidence. In the information age we live in, it’s more important than ever before that every organization working with data is conscious of IA that they plan ahead, plan carefully, and make sure that their content doesn’t turn into an unruly, illogical beast.Īs consumers, we’re accustomed to finding exactly what we need, where we expect it to be. The world certainly needs information architects. Maybe you’re attracted to IA because you enjoy solving problems, or you have a natural talent for organizing complex information in a clear and logical way. If you’ve heard about UX design, you’ve probably come across information architecture, or as it’s often written for short ‘IA’.
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